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Archive for the 'Career Coaches' Category

May 02 2008

How to get that perfect job with one of the big ones

Article Title: The Big 4 Accounting Firms - How to get that perfect job with one of the big ones
Author Byline: The Big 4 Guru wants to help you land the perfect job! Get all the insider information that recruiters don’t want you to know! http://www.big4guru.com
Author Website: http://www.big4guru.com

Industry professionals, recruiters and college professors are unanimous in their belief in one thing: there is no better way to start a career in accounting than experience with a Big 4 public accounting firm. If you are reading this you no doubt are well aware of who these guys are:

PricewaterhouseCoopers, Deloitte and Touché, KPMG and Ernst & Young.

While each of these companies has various strengths and weaknesses, they are all alike in the fact that they provide the recent accounting grad with a world class experience. First year associates at these firms are given a level of responsibility that is truly remarkable. When I was a first year I remember thinking on an almost daily basis “I can’t believe they’re letting me do this.” As I strolled into the CEO’s office of the firm we were auditing, as I tallied up a multi-million dollar mistake I’d found in another company’s books and as I traveled the country with my very own American Express Corporate Card, I kept repeating this thought:

“I can’t believe they’re letting me do this”

Truly the world of accounting is at your fingertips when you are employed with one of the Big 4. There is an air of respect in those names: PwC, E&Y, KPMG and D&T. There is camaraderie and there is pride. These are the truly elite in the accounting field, and the top of the business world.

Starting your professional career at one of these companies is a ticket to a career in the fast lane. The experience you receive at a Big 4 is, literally, priceless. Many beginners at these firms admit that they would be willing to work for nothing: the experience is that valuable. Land a job and you will guarantee yourself the following:

- For the rest of your career your resume will automatically move to the top of the pile - For the rest of your career you will have access to a network of professionals that is staggering in its depth - You will earn an industry busting salary, putting your friends at regional and local firms to shame - Your resume will contain experience that is recognized and respected globally - An opportunity to travel the world

At a speaking engagement in 2004, Martin J. Whitman, billionaire and namesake of the Syracuse University Whitman School of Management, was asked the single best piece of advice he could offer college graduates. His reply? “Begin your career with a Big 4 Public Accounting Firm. Period.”

Of course.

Think this all sounds good? Of course you do. You’re probably thinking to yourself - there must be a catch? Unfortunately, there is. The benefits of working for a Big 4 are widely known and the demand for these positions is higher than ever. These positions are EXTREMELY competitive and often IMPOSSIBLE to obtain without an edge. A great GPA and resume are no longer enough.

If you are serious about your career and want to maximize your earnings potential, you need an edge. How do you land an interview with a Big 4 when there are thousands of others just like you? Once you get the interview, how will you be prepared for the barrage of questioning you will face?

When I graduated from college I had one interview and one interview only: I landed a job with PricewaterhouseCoopers on the first shot. How did I do it? Good grades? Charming personality? Incredible experience? No! I had an insider at PwC who knew the ropes and coached me through the process, from the application to the signing bonus! When I learned these secrets I just watched as my peers struggled and I jumped easily through all the hoops. Unfair? Sure, but life in a world class industry is not fair. While working at PwC I also experienced the recruiting process from the side of the recruiter. For more information please visit http://www.big4guru.com

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

 

INTERVIEW on DEMAND - removing the barriers between TOP CANDIDATES and the COMPANIES that seek them.
Hiring managers
- make faster, better hires while reducing costs.
Recruiters
- make more placements with more companies, faster.

Click here to sign up for a free trial of online video interviewing services provided by Interview on Demand

 


No responses yet

Apr 22 2008

Special opportunity for learning from recruiting thought leaders

Yesterday, Dan Schawbel released the free sample pre-edition of his magazine, Personal Branding Magazine. The full issue, which is a paid subscription, is scheduled for publication on May 1.

You can get the free sample or sign up for the paid edition of the magazine by visiting his website www.PersonalBrandingMag.com. We are happy to be of sponsor of Dan’s and highly recommend that our readers take an opportunity to at least check out the sample.

Dan is a subject matter expert on personal branding and writes an engaging blog [called Personal Branding Blog, what else ;-) ] and is the first ever Social Media Specialist at EMC Corporation. This latest issue brings together 25 articles from leaders in the recruiting world. Get the sample here.

 

INTERVIEW on DEMAND - removing the barriers between TOP CANDIDATES and the COMPANIES that seek them.
Hiring managers
- make faster, better hires while reducing costs.
Recruiters
- make more placements with more companies, faster.

Click here to sign up for a free trial of online video interviewing services provided by Interview on Demand

 


No responses yet

Apr 21 2008

Can MBA Degree Guarantee Career Success?

Article Title: Can MBA Degree Guarantee Career Success?
Author Byline: Practical Tips for Young Urban Professionals
Author Website: http://youngurbanprofessionals.net

In part, it may or can contribute to a successful career, but never a guarantee. However, if you want to grab the opportunities below, you might want to consider getting an MBA degree.

The demand for marketing, advertising, promotions and public relations managers is expected to grow faster than the average for all occupations through 2012. -U.S. Department of Labor’s 2004-05 Occupational Outlook Handbook

The MBA Advantage

For those of us who are pursuing careers in these fields, this is a good time to consider an MBA degree. While, as I asserted, MBA degree is no guarantee, it can however give you an edge over other employees or candidates for managerial positions. In fact, some companies would require managerial candidates to get a graduate degree to qualify for a management office.

“Why would I spend my time in the university again? I have already put on 5 years of my life in college, and then you expect me to put on another three in graduate studies? That is too much! It’s time to earn my way through my career, besides work experience is much more important than an MBA degree!”

Sound familiar?

Many young professionals, I noticed, tend to shun pursuing graduate degrees or higher education beyond college. Some would even contend that it is a waste of time and money. Further; they aver that you can succeed without a MBA strap on your shoulders. I agree partly, because a degree is only one of many contributing factors in career success. I have already made that assertion earlier. On the other hand, I disagreed on the former contentions. Graduate degrees, an MBA for example, have their own merits, and would prove to be an advantage if you are vying for a managerial position.

During my stint as Corporate HR Manager, I have interviewed more than a thousand candidates for specialist, supervisory, managerial, and executive positions. I have noticed, roughly, only 1 out of 10 candidates has a Master’s degree or is pursuing a graduate program. My stats show that whenever I short list one of these candidates against two others who are not in their category, 99% of the time, the CEO or COO will prefer the former.

What does this implies?

Young urban professionals with Master’s degrees or pursuing graduate education are:

* Viewed to have more potential for promotion to leadership or managerial positions than other candidates. Which can easily be translated to savings and profits on the cost of staff hiring and training;
* Considered as forward-looking professionals. They step ahead of their peers, innovative, creative, and are visionaries;
* Considered as good and well-informed business decision makers. They value statistics, careful studies, and planning while taking calculated risks;
* Found to be aggressive and tenacious in any undertakings. Getting an MBA, for example, is a result of hardwork and perseverance in itself because of stiffer requirements than a bachelor’s degree;
* Serious about their career growth.

Here are your quick takes:

* If you are not fending for your own family, meaning you can afford to pursue a graduate program on a full-time basis –enroll today and get that MBA or graduate degree of your choice. Sometimes, a job can wait a little longer. An investment on graduate degree today can mean more and better job opportunities and offers in the future;
* If you are being offered a job, do not just negotiate about the salary and benefits package, include time allotment or scholarship fund for a graduate program;
* If pursuing graduate studies in-campus is not feasible, try online graduate courses or any other similar on line universities. By all means , get that master’s degree;
* Do not put-off pursuing graduate education in the latter years of your career, for by then you might not need it. You need it today!

Again, can MBA or a graduate degree guarantee career success?

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

 

INTERVIEW on DEMAND - removing the barriers between TOP CANDIDATES and the COMPANIES that seek them.
Hiring managers
- make faster, better hires while reducing costs.
Recruiters
- make more placements with more companies, faster.

Click here to sign up for a free trial of online video interviewing services provided by Interview on Demand

 


No responses yet

Mar 18 2008

Personal Branding Basics

by Dan Schawbel, Personal Branding Expert

The concept of personal branding is revolutionary and has changed our perception of those around us.  People, instead of products or corporations are now being regarded as brands, sharing similar characteristics.  Both personal and corporate brands have values, identities, personalities, an image and equity.  Today, this concept has been adopted by both recruiters and applicants alike, all for the common goal of capturing the best-fit match.  The competition in both the job and college marketplace has never been more severe.  In order to alleviate this fear and threat, students and professionals have turned to Personal branding.  According to a recent survey from Korn Ferry, personal branding accounted for over 11% of getting an executive recruiters attention.  

Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.

The audience in this equation is recruiters, other professionals or members of your network.  In order to brand yourself, you must have some form of differentiation, so that your audience can separate you from other applicants vying for the same position.

Your personal brand consists of three elements:

  • Value Proposition: What do you stand for?
  • Differentiation: What makes you stand out?
  • Marketability: What makes you compelling?

Online personal branding (eBranding) focus areas:

YourName.com:  Your own domain should be your first focus area because it is a collection or central location of all your work and your branding materials.  After purchasing your domain and adding pages, such as your resume and portfolio, you need to communicate the site with your audience by using marketing tactics such as word-of-mouth.  Other tactics you may use is viral marketing through direct contact with others through email and phone mediums and by submitting your domain to search engines like Google.  If you already have a blog or another website, be sure to advertise your brand domain name on it.  Connecting with people in your network is also a smart strategy to drive traffic to a newly created brand domain.

Avatars:  These small graphical elements should be a professional picture of you.  Avatars are used in a variety of different ways on the internet, but are especially concentrated in social networks, such as Facebook, Twitter, Second Life and many blog networks. Your Avatar should display your professional photo.  Corporations use Avatars to illustrate their logo’s as a form of advertising. Whether you are posting in a blog or sending an email, you want your Personal Brand to represent your true appearance. Avatars have recently been deemed the standard in portrait displays for all of web 2.0 on the internet.  After developing one, it can be leverage in almost all social media websites, which is why it’s important that you make one immediately before investing in other parts of your brand.

Social Networks:  Today, most of the population is registered in at least one social networking website, whether it is MySpace, Facebook or others.  Issues do arise from messages that are posted that have a negative impact on Personal Brands.  If you join one of these networks, be sure that you set your privacy controls, use professional pictures and moderate comments and messages.  Recruiters view these websites and may turn you away after finding out certain information. 

Blogs:  A content distribution system, that not only creates a community of people that share similar interests, but acts as its own subscription service, where your words are syndicated through emails or other websites through RSS.  Blogging is one of the most remarkable Personal branding channels because the content is personable and direct.  When starting a blog, you may register with a host such as Google Blogger or Wordpress.  The idea with blogs and your brand is to stand out through taking a niche topic and blogging about it on an ongoing basis.  Blogs consist of posts that are either written or in a video format, where you can express your interest and expertise in a given topic.  Typically, you should avoid any ideas or visuals that would give your brand a bad reputation.  Photos and video’s should be used to re-emphasize your points, as well as links to other blogs that directly connect with your topic.  Be sure to comment on other blogs, as that creates a network, where you will get more visitors and more people writing on your topic.

Podcasts:  Video content is especially useful for your brand if you have a vivacious personality in front of the camera.  In the future, resumes may be formatted into multimedia, where individuals will have to pitch their core message in 30 seconds and forward it to a recruiter.  Podcasting is useful because it highlights your overall brand, in the form of dynamic content.

Forums:  Discussion forums give you the ability to learn from others, display your brand through an avatar and for self-promotion purposes.  By participating in forums, especially ones involving recruitment, you are able to connect with others who share your interests or recruiters that may have open positions.

LinkedIn:  A networking website that allows you to connect with previous coworkers, schoolmates or new acquaintances.  Your resume should be visible, including recommendations and a core message summary.  Your network is your most powerful tool to excel in your career, so make sure that as you meet new people you connect with them through this site. [Editor’s note: Dave Mendoza of Six Degrees from Dave and Paul DeBettignies at RecruitingBlogs.com are very active LinkedIn linkers and experts.  Check them out.]

 

INTERVIEW on DEMAND - removing the barriers between TOP CANDIDATES and the COMPANIES that seek them.
Hiring managers
- make faster, better hires while reducing costs.
Recruiters
- make more placements with more companies, faster.

Click here to sign up for a free trial of online video interviewing services provided by Interview on Demand

 


No responses yet

Mar 14 2008

Developing A Standout Executive Resume

Article Title: Developing A Standout Executive Resume
Author Byline: Abby M. Locke, Executive Director of Premier Writing Solutions (www.premierwriting.com), is a Nationally Certified Resume-Writer and Personal Brand Strategist who helps senior-level professionals and C-level executives achieve personal success with customized, branded executive resumes and career marketing documents. Her resume samples have been pu
Author Website: http://www.premierwriting.com/

No-one can deny the importance of a résumé in a job search. Despite the invention of web portfolios, online applications, and leadership profiles, you will find that a well-written résumé is still a highly effective tool for interviewing, networking, and relationship building purposes. [Editor’s note: resumes are an important part of our Video Career Profile for jobseekers]

For executive jobseekers, the job search arena is a whole different playing field. The compensation is higher, but the competition for C-level positions is fiercer than that of the average jobseeker. As senior-level executive positions shrink, a powerful executive résumé /portfolio can give you an edge over your peers.

When taking a close look at résumé s on the whole, there are distinctive features that are unique to the executive résumé. While information like job responsibilities, areas of expertise, accomplishments, and technical skills will always apply to any jobseeker, the executive must also demonstrate leadership capabilities, industry insights, revenue-enhancing performance, and staff management in his or her résumé. In addition, the executive résumé should be targeted, highly-customized, and clearly describe the executive’s personal attributes.

Sounds like a tall order, right? So how exactly do you begin to put the pieces together?

**Building Block #1: Know Where You Are Headed. Regardless of what circumstances bring you to a job search, you must be clear on the type of positions, companies or industries you will be targeting. Before I even critique a client’s résumé, I always begin by getting a solid understanding of what positions they are considering and the companies that interest them.

It cannot be stressed enough that a one-size fits all résumé does not work, it makes you appear unfocused and the reader is left to guess about your career aspirations. Bottom-line – it ends up in the trash pile. [Editor’s note: I did an article on building executive resumes which you might find interesting as well.]

**Building Block #2: Decide How You Want To Be Perceived. This portion of building the résumé is especially important for individuals seeking to advance from general management roles to senior-level or C-level responsibilities. What personal strengths and career-defining achievements are most valuable to your target audience? Do you want to be perceived as the finance guru or the innovative leader? Each person is different and those distinguishing features and unique value propositions have to be reflected on paper. This is generally very thought-provoking, but the information you can extract is well worth the effort when it is translated into your executive résumé.

Take the time to develop a list of your personal attributes – enlist help from your mentors, colleagues, peers, and family to help give you feedback on those areas. A company is interested in hiring a real person, not just education, credentials, and technical skills.

**Building Block #3: Include Only Relevant Information. Gone are the days when creating a résumé meant rehashing every job you held in your life. Most likely, as an executive you will have a minimum of fifteen years or more experience. Do all those experiences relate to your target market? Are you still holding on to your first position or internship since college?

Understandably, having consistency and longevity on your résumé will work in your favor, but the goal is to have a two-to-three page résumé, not a book! In addition, if you have done a variety of training courses, list those programs that would highlight your knowledge and proficiency in areas that your target market wants.

**Building Block #4: Gather The Facts, Get The Numbers. Your executive résumé must tell the reader what you have done, but in “big picture” snapshots with active words that bring the résumé to life. There is a huge difference between saying “Manage daily activities for real estate portfolio for investment management company and supervise staff members.” and saying instead “Challenged to deliver 10% return on $700 million investment portfolio in unpredictable real estate industry. Oversee all daily activities including ROI maximizations, client relations, loan negotiations, and investment dispositions. Recruit, train, and coach 50 employees.

In three short sentences, without going through the painful step-by-step details, the reader is able to capture what the jobseeker does, the breadth of the work responsibilities, the challenges, and the overall scope of the desired outcome. Being able to incorporate quantitative facts and figures can really enhance the executive résumé. You probably won’t remember intricate details from ten or fifteen years ago, but does some research, make logical estimates, and call up old co-workers to get the facts.

**Building Block #5: Accomplishments: The Icing On The Résumé. Once you have communicated to the reader what your responsibilities are in a three-to-five line paragraph, it’s time to show how you made a difference. In every consultation I conduct, I find that clients can underestimate what they have done. Sure, they can tell you their responsibilities or the company’s annual/quarterly goals, but when it comes to summarizing the level of impact they have made – they sometimes stumble. An accomplishment or an achievement can be identified by those actions you took to overcome a challenge or resolve a problem that your company was facing.

An accomplishment does not always mean you scored $1 million in sales. While more impressive accomplishments relate to revenues and profits, your accomplishments can relate to customers, work productivity, cost reduction, and business expansion as well. Again, if you can quantity or qualify those accomplishments, they add more zest to the final document.

**Building Block #6: Compiling Your Core Competencies. In this section of the résumé, you will pull together a list of keywords relevant to your target industry, your direct experience, your leadership capabilities, and your technical/business skills. Incorporating keywords throughout the résumé in addition to the core competency section helps you to “speak” the same language as the hiring company. For assistance with finding the right keywords, visit association websites, talk to contacts in the industry, and research company literature and websites.

**Building Block #7: Handling the Dates. Anyone who has more than 20 years’ experience has to address the issue of age when seeking new employment. A general (and safe) rule of thumb to follow is to avoid listing any employment or education dates from the 60’s and 70’s.

When making reference to number of years of experience instead of saying “30 years’ experience in government relations” say “20+ years’ experience or even 15+ years’ experience.” You have to be prepared to answer in an interview exactly what the “+” equates to in years.

**Building Block #8: The Final Layout. After hours of hard work and information gathering, you begin the final assembly and layout of the résumé. In general the sections should go in this order: Name/Contact Information, Title Header (indicating your job title), Executive Summary or Profile, Core Competency Areas, Career Progression, Education & Training, and Memberships.

Getting prepared to develop a new résumé is never an easy task especially if you haven’t done a one in a long time. Don’t overwhelm yourself with the entire process – start by working on one section at a time before pulling it all together.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

 

INTERVIEW on DEMAND - removing the barriers between TOP CANDIDATES and the COMPANIES that seek them.
Hiring managers
- make faster, better hires while reducing costs.
Recruiters
- make more placements with more companies, faster.

Click here to sign up for a free trial of online video interviewing services provided by Interview on Demand

 


One response so far

Mar 11 2008

Why You Need a Career Coach? Guest Blog: Miriam Salpeter

Many thanks to Miriam Salpeter for her guest blog….

Would you set your own broken bone?  Wire your own home for electricity?  Do you cut your own hair?  Most would say “no.”  If it is important (involving our health, safety or appearance), we hire an expert.

The same standard should apply when job seeking. Your career is one of your most crucial financial investments. Whether you are actively engaged in a search, underemployed or unhappily employed, it makes sense to consult an expert as you embark on your search for a new job.

Most people don’t welcome the idea of a job hunt.  It is hard work and may seem scary.  Wouldn’t it be nice to have an experienced ally who will help you every step of the way?  Keppie Careers’ mission is to advise, encourage and enlighten job seekers and provide a toolbox of practical tips and support. When we work together, you will overcome obstacles keeping you from making positive changes in your life. We offer confidence, clarity and know-how!

Career coaches add value on a number of fronts. Keppie Careers can help you with any of the following:

Goals assessment.   Are you at a transitional point in your career?  You aren’t sure what your next step should be?  A coach will help you identify what you want next and get you on the right path to achieving your goals.

Critique and rewrite your resume and letters.  Do you really want to face the job market with documents that are not optimized?  Often, job seekers don’t view their resumes objectively.  Misplaced modesty prevents them from incorporating their very best accomplishments.  Ignorance of a resume’s purpose (it’s a sales document, not a laundry list of things you did) precludes them from producing a top-notch result. 

Many job seekers don’t stop to consider how much money a less-than-optimal resume costs them.  If you are unemployed, how much money do you lose for every day that you are out of work?  If your resume isn’t top-notch, you may not appear qualified for the salary that you seek or deserve.  A professionally written resume will help shorten your job search and may qualify you for a higher salary.  Your return on investment in yourself can pay off substantially!

Learn how to sell yourself.  You must identify and be able to effectively describe your skills and accomplishments.  Specialized coaches not only write your resume, but help you recognize your marketable skills.  Once you know what you have to offer, your ability to sell yourself via networking and in interviews increases exponentially!

General job search skills.  Do you know how to look for a job?  How savvy is your networking plan?  Do you know where hiring managers are sourcing candidates?  Do you know how to avoid common pitfalls?  Keppie Careers does!

Interview preparation. Tell us about yourself?  What’s your weakness?  What do you have to offer?  Why should we hire you?  Do you know the answers to these and other important interview questions?  More importantly, do you know how to structure and deliver your answers to ensure optimal results?  If not, you may be wasting your time.  We all know that “time is money.”

Negotiating.  Entering an interview or negotiation unprepared will cost you.  A coach can help you prepare so you don’t lose money.

Career market knowledge.  We spend our time keeping up with the market.  We learn about new technology and approaches and stay plugged in because you don’t have the time, expertise or desire to do it.  Helping people along their career path is our passion

Do you want to achieve your career goals and save money?  Hire an ally for your job hunt.  An ally tells it like it is and helps you get where you need to be.  Are you committed to discovering what you have to offer an employer? If you are motivated to make a change, Keppie Careers is here for you!

Visit us online for free advice and information about our services:
 
www.keppiecareers.com.  Our blog is updated almost daily: www.keppiecareers.wordpress.com.  Feel free to email us:  results@keppiecareers.com.

 

INTERVIEW on DEMAND - removing the barriers between TOP CANDIDATES and the COMPANIES that seek them.
Hiring managers
- make faster, better hires while reducing costs.
Recruiters
- make more placements with more companies, faster.

Click here to sign up for a free trial of online video interviewing services provided by Interview on Demand

 


2 responses so far

Mar 04 2008

Do Your Parent’s Want to Choose Your Next Career?

Article Title: Do Your Parent’s Want to Choose Your Next Career?
Author Byline: Marilyn J. Tellez, M.A.
Author Website: http://doitnowcareercoach.info

Do Your Parent’s Want to Choose Your Next Career?

I think it’s a natural thing for parents to want to guide and influence career choices for their children.

But what if the child is now an adult and parent’s still want to influence adult career goals? What can an adult job seeker do to keep the support and goodwill of parent’s while at the same time, make their own job choices. Check out the following ideas for yourself.

1. Accept that your parent’s want to help and be involved in your career decisions. It doesn’t pay to fight them.

2. Talk over your decisions as an adult. If there is pressure from your parents, let them tell you what they want for you. (Maybe you’ve decided to be a glassblower because your father has been one. You are satisfied with this decision as the choice is truly yours, not your father’s. No more discussion is needed except for congratulations for everyone).

3. But if the job choice is a radical one from their point of view, continue the discussion with them about how you have come to your decision. Do your best to make your point clear without rancor or disappointment on your part.

4. If you parent’s don’t want to discuss your career decisions with you, don’t give up the idea that they still want you to have career success. When you have received the education, training and experience to follow your own course, let them know how good you feel about your choice, no matter what!

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

 

INTERVIEW on DEMAND - removing the barriers between TOP CANDIDATES and the COMPANIES that seek them.
Hiring managers
- make faster, better hires while reducing costs.
Recruiters
- make more placements with more companies, faster.

Click here to sign up for a free trial of online video interviewing services provided by Interview on Demand

 


One response so far

Dec 27 2007

Using our blog as a platform for connectivity

If you don't blog, you are missing the boat and your business is in troubleBlogs are about a lot of things and they can help accomplish a lot of things.  As a startup company, Interview on Demand has decided to use our blog for three really important tasks.

1) One of our blog’s purposes is to trumpet the arrival of a technology, video interviewing, that will literally change the way that all businesses hire people for the better. 

2) Another purpose is to help connect people who are involved in the hiring process in a meaningful way, to give them a platform where they can connect and to enable that connection to benefit them personally and professionally.

3) Thirdly, a major purpose is to help introduce the team behind the product and company, so that people will have an easier time understanding who they are talking to when they communicate with us.

I’ll talk about all of these purposes in detail as I begin to post here on a regular basis.  But today, I wanted to talk about number two, helping people connect and gain benefit from that connection.

Not many people know a whole lot about blogs and the software behind them.  Our blog is published using WordPress, which is one of the largest and most well known of the blogging platforms.  It has a ton of helpful features and it is fairly easy to set up and get running a lot of technical expertise.  However, being that my job here at Interview on Demand is to run the operations, build the software, and make sure that all systems are firing on all cylinders, I have to look under the covers a bit more than most people.

I’m sure that there are a lot of folks out there with WordPress installed and running their blog and I’ll bet that they didn’t know that a very simple ‘feature’ that gets installed by default is making their blog a much less effective medium that it could and should be.  Most everyone that has WordPress installed would love to have people make comments on their blog and to have people link to their blog from their articles.  This little known setting called ‘ rel=”nofollow” ‘ makes the links that people include in their comments and trackbacks actually not get indexed by search engines.  If you site doesn’t allow peoples comments to be indexed by search engines, then their motivation for commenting in the first place is going to be lessened.

There is a very simple fix for this — a plug-in for WordPress called DoFollow by Kimmo Suominen.  What it does is remove the default ‘nofollow’ condition so that people who post comments can now receive the benefit of having those links indexed to their sites.  It means that in your comments you can choose your anchor text, keywords, and hyperlinks that link back to your site.

We have installed DoFollow on our blog, because we want the people who take the time to make intelligent comments, to provide hyperlinks to informative articles and information to receive the benefit of sharing with others.  As they share with our audience, it helps make our site better an more valuable.  It will also encourage others to share and visit.  We anticipate building a readership that consists of jobseekers, third party recruiters, hiring managers, human resources professionals, as well as career coaches, resumes writers, and other vendors who work in some part of the hiring process.  All of those people should be able to contribute and connect better through blogging and commenting.  We just want to help do our part.

-author Carl Chapman is the founder and chief operating officer of Interview on Demand, LLC. Carl is also the founder of CEC Search - Executive Restaurant Recruiters. He has 20+ years of restaurant industry experience, spent 5 awarding winning years as an executive recruiter with a top 25 MRI franchise office. Carl graduated from the US Naval Academy in 1980.

 

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